Enjoying the personality cult!
The Juliette Stevenson Interview:
A new cult is infesting our streets… but could it possibly be a “nice” cult?
What are cults and why are they bad? This summer a new cult came into existence: Maxus Irie, the “captivating cult of happiness and joy”. The brainchild of author and poet Luke Andreski, Maxus Irie celebrates and promotes happiness, love and joy while at the same time challenging the very notion of what a cult is.
I doorstep Luke Andreski during a conference in his local city, Bristol UK, and ask him some challenging questions about his new project. I begin by asking him, Aren’t cults fundamentally wrong-headed?
“Generally that’s the case,” Luke says as he ushers me into his quiet and studious household, “but my cult is different. Firstly, it is a fun cult, a cult which is meant to make you smile, a cult which is about nothing other…
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